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Country Music Legend Hank Williams Jr. introduces new flavors to his Family Tradition sauce line21-Apr-2010
“This sauce is an old family tradition, and I wanted to share with barbeque lovers everywhere!” says Hank Jr.
Hank Jr. has long been the voice of the common man and is best known for his beloved “Are you ready for some football?” anthem seen by millions of viewers during Monday night football. His deep roots into American culture made his Family Tradition sauces the perfect fit for his fans. His versatile barbeque sauces can be used on just about anything and are perfect for tailgating or at home use.
“We were honored to partner with the Hank’s team on this project,” says Greg Dennis, Vice President of Sales at Original Juan Specialty Foods. “Hank’s ‘Family Tradition’ sauces speak true to his music, and presents the quality and the tradition he always represents.”
Along with new flavors Mountain Smoke, Hot N’ Spicy, and his Jalapeno Hot Sauce, comes a new look. Both the labels and bottles have been redesigned to increase appeal. Hank Jr.’s iconic image is still featured on the new flask bottle along with a prominent “Made in the U.S.A.” tag.
These new sauces will also be featured in a line of fully cooked prepared BBQ sandwiches and meat products being introduced into retail, wholesale clubs and convenience stores in late spring.
In addition to the Hank Jr. products, Original Juan Specialty Foods manufactures a wide variety of gourmet sauces, salsas, snacks, dips, seasonings and condiments. They’ve been recognized as a company that sets industry benchmarks through innovative packaging, creative branding and unique flavor profiles.
If you would like more information about Hank Williams Jr. Family Tradition sauces please contact firstname.lastname@example.org.
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