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Original Juan Becomes GreenShip™ Certified11-Apr-2012
Original Juan becomes GreenShip™ Certified, offering carbon-balanced shipping to its online customers
FOR IMMEDIATE RELEASE - As the world prepares to celebrate Earth Day April 21st, Original Juan announces another addition to its sustainability program – GreenShip™ Certification. GreenShip™ is a program from Viritavi Systems that allows online retailers to provide carbon-balanced shipping to their customers.
GreenShip™ calculates and tracks the carbon emissions during the shipping process by using the World Resources Institute’s Greenhouse Gas Protocol and calculates the offsets needed to balance out the carbon emissions from the shipment. Carbon credits fund projects (such as wind power or methane capture from dairy farms), which reduce an equivalent amount of carbon to what was emitted during transport. The credits are sourced through Terrapass (www.terrapass.com), the leading provider of carbon credits.
Because the carbon credits are certified, customers can see the projects that are either reducing or sequestering the greenhouse gases, offering true transparency and accountability. And since Original Juan is GreenShip™ Certified, all of their online shipments are offset, showing their commitment to environmental sustainability.
“Original Juan has many green processes in place including recycling, packaging reduction and energy efficient systems. Because shipping products to some of our consumers is good for them, and good for our business model, GreenShip allows us to take responsibility for that specific process.” Joe Polo, President
More information on Original Juan’s sustainability programs can be found at http://www.originaljuan.com/giveback.
CONTACT: Lindsay Howerton, (913) 432-5228, firstname.lastname@example.org
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